Where fintech businesses find their next great marketer
The North of England’s fintech sector is growing fast. Finding the marketing talent to match that growth is a different challenge entirely.
Yorkshire and the North West are now home to over 80 fintech and proptech businesses, contributing more than £700 million to the regional economy, and that number is growing. Behind that growth is a wave of businesses at similar stages: past early funding, building out their commercial functions, and realising that the marketing hire they make in the next twelve months will significantly shape their trajectory.
What makes fintech marketing genuinely difficult to hire for is that the discipline sits at the intersection of several demanding skill sets. Proposition development requires someone who can take a complex regulated product, a lending platform, a payment infrastructure tool, an open banking solution, and turn it into a message that resonates with a lender, a conveyancer, or a consumer who has no interest in the underlying technology. Digital performance and marketing automation demand people who understand acquisition economics and can build and optimise the systems that drive growth at scale. And for B2B fintech businesses selling into financial institutions or professional services firms, account based marketing has become a critical discipline, highly targeted, relationship-led, and very different from broad-reach campaign marketing.
The person who can do all of this, or who has the experience and the aptitude to lead a team that does, is not sitting waiting for your LinkedIn job post. Finding them takes a proactive search, a proper understanding of where this talent lives, and the credibility to have a meaningful conversation when you find them.
We can help with
Permanent Placements
Finding a great marketing hire for a fintech business takes more than a keyword search. The person you need is almost certainly employed, performing well, and not scrolling job boards. Our permanent placement process is proactive and targeted — we go out and find them, assess whether they are genuinely the right fit for your stage of growth, and present you with a shortlist you can act on. Every placement comes with a detailed covering note, not just a CV.
Interim and Maternity Cover
Fintech businesses move quickly and sometimes a role cannot wait for a permanent hire. Whether you need cover for a maternity leave, a gap between hires, or specialist support for a campaign or product launch, we can source experienced marketing professionals who are ready to contribute from day one. We have placed interim talent for charities, technology businesses and consumer brands across the North.
Specialist Fintech Marketing Roles
From growth and performance marketers driving customer acquisition, to content specialists who can communicate regulated financial products clearly, to CRM and lifecycle experts helping you retain the customers you have worked hard to win — we recruit across the full marketing function at experienced professional level. If you are building your first proper marketing team or adding to an established one, we know what good looks like in this sector.
Our Process: A Proven Approach to Recruitment
Our five-stage recruitment process has been refined over 30 years, consistently finding brilliant marketing professionals for our clients.
Scope
We start by getting under the skin of your requirements—asking the right questions and understanding your specific challenges to create a clear brief.
Source
We go beyond job boards to interpret each candidate’s experience in context, ensuring only those with the right expertise and career level are presented.
Engage
We introduce your brand to potential candidates with professionalism and clarity, making sure they feel genuinely excited about the role.
Screen
We carry out in-depth interviews to assess both technical ability and cultural fit, streamlining the hiring process so you can concentrate on picking the best person.
Hire
Once you’ve found the ideal candidate, we guide you through offer, acceptance, and notice periods, ensuring a smooth transition and a strong start.