Building a High-Performing Client Services Team for Fonemedia

In the fast-paced world of mobile media marketing, having the right team in place is essential for success. Fonemedia, a leading mobile media marketing business with offices in the North of England, recognised the importance of strengthening its client service capabilities to better meet the needs of its growing client base. They turned to Northern Marketing Jobs for help in building out a new client service team that would deliver exceptional results.

The Growing Importance of Mobile Media Marketing

Mobile media marketing has become one of the most dynamic areas in the advertising industry, with businesses increasingly turning to this channel for its ability to precisely target audiences. According to Statista, global spending on mobile advertising is expected to reach £290 billion by 2026, driven by the growing reliance on smartphones and apps.

Programmatic media buying, a method of using automated technology to buy advertising space in real-time, has further revolutionised mobile marketing. By leveraging data-driven strategies, programmatic buying ensures that mobile media planning and buying is more efficient and effective, maximising return on investment for brands.

Fonemedia recognised this trend and sought to capitalise on it by enhancing its client service capabilities. However, finding the right talent with both the technical expertise and client-facing skills to excel in this space was a challenge.

A Personal Approach to Recruitment

Jonathan Hirst, founder of Northern Marketing Jobs, took a hands-on approach to this recruitment project. Rather than relying solely on job descriptions and remote meetings, Jonathan visited Fonemedia’s offices to gain a deeper understanding of the business.

By meeting with James Dalton, Fonemedia’s leadership, and key team members face-to-face, Jonathan was able to learn about the company’s culture, goals, and specific challenges. This direct interaction allowed him to identify skill gaps within the existing team and gain clarity on the qualities required in new hires.

The discussion went beyond technical skills, focusing on how new recruits could bring value to Fonemedia’s clients. Jonathan’s deep experience in marketing and digital recruitment enabled him to translate these insights into a tailored recruitment strategy.

The Recruitment Process

Using a proactive and targeted approach, Northern Marketing Jobs embarked on a search for the best talent in Leeds, Manchester, and across the North of England.

The recruitment strategy focused on sourcing candidates who not only had expertise in client services but also understood the nuances of mobile media marketing and programmatic media buying. This included identifying professionals with:

• Strong client relationship management skills.
• A deep understanding of digital and mobile advertising.
• The ability to analyse data and optimise campaigns for performance.

Within weeks, Northern Marketing Jobs delivered a shortlist of highly qualified candidates, all of whom matched the requirements discussed during the onsite meeting. After a thorough selection process, Fonemedia successfully onboarded a new client services team that aligned perfectly with their goals.

Expanding the Partnership

Following the successful recruitment of the client services team, Fonemedia partnered with Northern Marketing Jobs again to recruit digital media experts. This second phase focused on individuals skilled in programmatic media buying and data analysis, enabling Fonemedia to strengthen its technical capabilities and deliver even more impactful campaigns for its clients.

Why Northern Marketing Jobs Stands Out

Jonathan Hirst’s unique approach to recruitment is what sets Northern Marketing Jobs apart. With over 28 years of experience in marketing and digital recruitment, Jonathan combines a deep understanding of the industry with an empathetic, hands-on style. Unlike traditional recruitment agencies, Northern Marketing Jobs prioritises collaboration and in-depth discovery, ensuring that every candidate not only meets the technical requirements but also fits the company’s culture. For businesses in Leeds, Manchester, and across the North of England, Northern Marketing Jobs provides a highly personalised service that delivers exceptional results.

A Word from Fonemedia

“Jonathan has been a pivotal part of our recruitment strategy for the last two years. He has taken the time to understand and explore our key business strategies for growth, which has meant that he has been able to source the ideal candidates that had the core skills and abilities to deliver and exceed our overall plans. Jonathan also understood how important cultural fit is to the Fonemedia recruitment strategy and managed to find those people who ticked every box.”

Ready to Find Your Perfect Team?

Whether you’re in mobile media marketing, digital advertising, or another fast-paced sector, having the right talent is critical. Northern Marketing Jobs specialises in recruiting marketing and digital professionals across Leeds, Manchester, and the North of England.

Contact Jonathan Hirst today to discuss your recruitment needs and discover how our tailored, strategic approach can help your business thrive.